Marketing Manager – Direct Marketing: Save The Children
July 16th, 2008
Name of the organization: Save the Children, Bal Raksha, Bharat
Location: New Delhi, with travel
Job purpose:
To assist the Director Marketing & Fundraising to build financial sustainability of SC BR and to develop and implement the marketing strategy to substantially raise funds from individuals within India and abroad.
Main responsibilities:
- Assist the Director Marketing & Fundraising to develop and implement SC BR’s individual donor marketing strategy, a marketing plan which will include clear returns and channels, ensuring that long-term growth targets are met.
- To liaise with key supporters of SC BR, such as major individual donors, to build strong relationships and maximize support.
- Develop fundraising communication materials for various media: electronic and print, making proposals, presentations to potential donors as needed.
- Identify fundraising service agencies in India and initiate pilot marketing activities with them and, where successful, implement a scale up strategy. Writing contracts, producing materials and conducting training to support them in delivering to SC BR’s targets.
- Assessing the individual donor market in India to project trends and opportunities.
- Manage fundraising / marketing events and campaigns through to implementation of customer / donor care operations and data management.
- To manage the marketing budget and ensure that controls are in place to monitor and report on income and expenditure, track donor/market trends and report to funders. Establish systems and processes which optimize efficiency in donation processing and monitoring of income over expenditure.
- To promote SC BR’s work – communicating, both internally and externally, in an accurate, sensitive and motivating fashion. This would include contributing to development of the website as a primary communication tool.
- To ensure that all marketing activities comply with applicable law at all times, including compliance with data protection legislation
- Ensure compliance with SC BR’s policies and practices, including the Child Protection Policy
Educational qualification: Post graduate degree in Marketing/Sales Management from a recognized institute.
Experience: 5-6 years of relevant experience in a competitive market environment based on identified job requirements.
Professional Competencies:
- Ability to develop long term plans and strategies, to analyze and assess performance.
- Ability to think laterally and respond rapidly to changing environments.
- Strong business acumen, with an understanding of systems and procedures required to support an ambitious marketing initiative.
- A sound understanding of marketing principles and the application of relationship marketing concepts to a voluntary organisation.
- Experience of managing strategic marketing partners/suppliers to achieve agreed results.
- Strong interpersonal skills
- Strong negotiation and influencing skills
- Excellent communication and presentation skills
- Excellent knowledge of Office IT packages: Word, Excel, PowerPoint
- Strong analytical ability and confidence with budget preparation
- Strong managerial experience to recruit and train in a newly formed team
- Willingness to travel within India and possibly internationally
- Willingness to work irregular hours when the job dictates (such as for events, in emergency response times etc)
- Strong commitment to and understanding of SC BR’s values, vision and mission
Website: www.savethechildren.in
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