Are you interested in joining a company that is changing the ad networking industry? Want to join a collaborative, fast-paced culture, create truly great products and work with a dynamic and exciting team? Join Tyroo and help to build a Yahoo-funded startup in online advertising.

Corporate Overview:

Tyroo Media Pvt. Ltd. (TMPL) is the largest ad-network in India to have its own world class self-serve technology. Its pay for performance contextual advertising network provides a unique platform for advertisers (who want to reach targeted users) and for publishers (who want to monetize their online inventory) to come together and do business. We have grown very rapidly in the first few months, thus taking a big lead amongst all the Indian players. We are also the only startup in India currently funded by Yahoo! and the only company of its kind funded by them worldwide. Tyroo was recently chosen as one of India’s top 25 hottest startups this year by Proto
(www.proto.in).

We are looking out people for our business development team. If you are interested, drop in a line to (joinus@tyroo.com).

Business analyst – Publisher Management

Roles & Description

They will be responsible for overall revenue management of a publisher which includes
• Keeping Track of QoI of a publisher
• Coming out with new metrics which can be standardized or modeling with generalist effort for similar publishers
• Manage Publisher relationship which includes negotiating better spots and identifying conversion or price points to negotiate with publishers
• Interacting with trafficker for customizing Campaigns for better output from their publishers
• Overall Campaign Management on Publisher
• Documenting inferences specific to publishers
• Getting Reporting in place for publishers according to company standards

Desired Candidate Profile

• Degree in Media/Journalism/Management or appropriate work experience.
• Candidate which has worked on Internet Properties handling advertiser relationship and optimization on property will be given preference.
• Candidates with relevant experience from TV Media Planning with 2.-3 year experience involved in selection of Advertiser for programs understanding their TRP, Audience reach meeting advertiser objectives can also fit into the role.
• A strong attention to detail, excellent customer service and follow-up skills are also required.
• The ability to multi-task and work under tight deadlines is a must.
• Must also demonstrate the ability to take on new tasks and create an efficient work environment.
• Qualified candidates will also have excellent IT and communication skills.

About Online advertising/Ad networks:

An advertising network is one of the most promising online industries in India today. Online advertising in India is growing at a 60% growth rate annually to close at USD 75 million in 06-07, though within that – the ad networks subset is growing at twice as fast the speed of the industry. Typically, in developed markets like the US, ad networks have a ~20% share of the total online advertising industry (USD 16 billion in 06-07). An ad network is a platform which serves as a mediator between a group (network) of web sites (which want to host advertisements) and advertisers which want to run advertisements on those sites. Google Adsense, Yahoo Network, Doubleclick are some of the most well-known advertising networks who have used their technology strengths to disrupt the way that advertising monies are spent.